Hi, I’m Alice — the eye behind Punto Luce Photography.
I’m Italian, born and raised, and the daughter of two architects. That means I grew up surrounded by art, design, and symmetry — it’s woven into my DNA.
By day, I work as a product manager in tech. But photography has always been my creative home, and recently I decided to take the leap and open my own business: Punto Luce.
In Italian, punto luce can mean two things: a lighting point — a lamp or light source that brings a space to life, or a delicate necklace with a single gemstone that catches the light. Both meanings circle back to what photography is all about: finding, shaping, and celebrating light.
I love capturing portraits, especially of people in small, family-run businesses or artisans at work. I’m also a mentor, so I run beginner-friendly workshops for anyone who wants to master their camera and create images they’re proud of.
In 2023, I moved to Haarlem, where I live with my husband and our three cats. I can’t wait to tell your story through my lens.